TW201234299A - Method and system to generate a chain of transations - Google Patents

Method and system to generate a chain of transations Download PDF

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Publication number
TW201234299A
TW201234299A TW100104934A TW100104934A TW201234299A TW 201234299 A TW201234299 A TW 201234299A TW 100104934 A TW100104934 A TW 100104934A TW 100104934 A TW100104934 A TW 100104934A TW 201234299 A TW201234299 A TW 201234299A
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Taiwan
Prior art keywords
transaction
page
information
comment
transactions
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TW100104934A
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Chinese (zh)
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Po-Kai Chan
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Po-Kai Chan
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Priority to TW100104934A priority Critical patent/TW201234299A/en
Priority to CN2011100731978A priority patent/CN102122381A/en
Priority to US13/371,515 priority patent/US20120209680A1/en
Publication of TW201234299A publication Critical patent/TW201234299A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

A method, programming, and system are directed towards generating a chain of transactions. The invention is arranged to portion the margin of profit out to consumers, and automatically generate typical comment while proceed to checkout, and automatically spread it to social network while finish checkout. By integrating transaction, comment, and spread into combinative process, it may be more convenient and effective to typical spread to social network. By the way, the transaction will generate the next transactions to become a chain of transactions. And it will reduce the cost of commercial activity effectively.

Description

201234299 六、發明說明: 【發明所屬之技術領域】 電鵰 程式 ⑽01] 本發明提供一種促使產生連鎖交易的方法 系統。 【先前技術】 [〇〇〇2] 隨著網際網路逐漸變成資訊傳播、數據六 易的重要媒介、通路’創造了許多創新與商品交 ’消費者想要買到更便宜的東西, 電子商務模式 為知的作法 賣市集、網際網路搜尋,另一鍤妙β &包含到拍 〇 理就疋尋找 否有該項商品的團騰活動。在網構的行'、$網路中是 機在於更多人一起買可以更便宜, 中’消費的動 於尺先担 分享傳播,或先傳播再集體購買:β 質然後再行 易言之,傳統的作法是供應者丨必須透過各 銷、活動的手段,交易的數量跟投人的貪傳種廣告、行 加。另有作法則是依照促成購買的數量给予成本等比增 是以人為宣傳擴散的節點,其所揭示的_甸金,且都 消費的含意而是銷售歲推廣銷售的含意:為棋式卻並非 【發明内容】 [0003] 習知的作法中,消費行為、與傳播行為雖是同_個人, 但仍視為分別的行為’而既有的作法中,優惠往往偈限 於售價與成本之間,而所謂的獎金回饋,也受限於個人 直接作用的交易數量,使消費者必須扮演推銷者的角色 ,大大降低多數人的意願。 有鑑於此’本發明提供—種促使產生連鎖交易的方法、 電腦程式、系統’使消費與傳播產生融合作用,創造出 100104934 表單編號Α0101 第3頁/共18頁 1002008511-0 201234299 一種互助的消費模式及互助的傳播模式,達到促進交易 的繁衍與循環。對此,可以簡稱為互助消費、分享購物 '社交購物(Soc i a 1 Shopping )。此方法在多樣的實 施例中,其應用另包括,實體商品訂購、虛擬商品訂購 、數位内容之訂閱、服務之訂閱或訂購、商業行為之捐 贈、非商業行為之捐贈。 事實上,消費者想要買到更便宜的商品有兩項重要因素 ,其一在於以量制價,但是必須解決新商品上市無法預 測時間内銷售規模的問題;其二在於獲得供應商的特別 回饋,但是必須解決對消費者貢獻如何具體衡量的問題 〇 在一具體實施例中,本發明中包含一種促使產生連鎖交 易的方法及一種促使交易產生連動有效傳播的電腦程式 ,可以有效解決上述兩項問題。其必須瞭解到本發明可 用多種方式實施,例如程序、設備、系統、電腦及可讀 取媒體上的裝置或方法。本發明數種創新具體實施例描 述如下。其態樣將可由配合附屬圖面的以下詳細說明而 更加瞭解,其係藉由範例來揭示本發明的原理。在第一 圖中例示了本發明的重要構成,其一具體實施例的方法 及步驟包括,用於接受101電子商務資料庫所傳送的商品 資訊,並透過獎金分配模型參數予以轉化,對商品利潤 重新分配,使每一商品的優惠可以超過本身利潤的空間 ,在此稱為102商業激勵轉化裝置;用於結合交易、個性 化的自動評論、自動傳播多功能整合的103交易内容加值 轉送控制裝置;用於資訊發佈、接受交易、分享傳播的 1 0 4交易網頁。 100104934 表單編號A0101 第4頁/共18頁 1002008511-0 201234299 在第二圖中例示了本發明中促使產生連鎖交易的方法, 其原理與步驟包括:201商品資訊管理器’ 一方面將商品 轉換為一具有獎金回饋的商業激勵資訊,並提供對該商 品設定相應的推薦評論關鍵詞,做智能評論時之用;一 方面當商品資訊重新調整完畢後,則由202獎金分配模塑 選擇器載入預存的獎金分配參數設定’或自定義其參數 管理,使產生合理的獎金回饋配置與發佈;另一方面’ 203獎金管理器會啟動管理商品的利潤回饋結算以及後續 支付。然後步驟將轉送204交易管理器接管整個交易管控 〇 ,使消費者對每一次的交易皆能取徉-獨立的交易序號 ,並針對該交易產生屬於該、筆交:易的r獨立交易網頁及 其位址識別碼,即104交易網頁,其位址識别碼另包括商 品識別代碼或該類代碼、使用者識別碼、交易序號’以 此交付205追蹤管理器,並適當的引用_站流量管理技術 ,使連鎖交易產生後’可以對交易關係、追隨交易、評 論狀態、傳播狀態、閱讀流i統:計、減關注的狀況’據 以回報提示、提醒交易人可與網站對應的互動;啟動連 〇 鎖交易後,由一人開始發起’消費者只能由某一發起的 交易網頁上,才能完成交易,因此形成上階層交易網頁 與下階層交易網頁的關係,下階層對上階層的交易可以 簡稱為追隨交易’上階層交易網頁可以獲得該筆交易固 定比例的利益回館’每一交易網頁有無被追隨交易次數 的限制,其往上可追溯得利的階層限制也可由管理者自 定,因此可以訂定數種獎金分配模型,以利獎金參數簡 便設定使用。利示如第三圖,301獎金分配模型之一、 302獎金分配模塑之一、303獎金分配模型之一等’該圖 100104934 表單編號 A0101 第 5 頁/共 18 頁 1002008511-0 201234299 用以例示交易順序與其間的依存關係。在另一實施例中 ,管理員對每個交易網頁節點設有追隨交易次數限制, 追隨交易會自動接受引導,轉至對需要被追隨的交易節 點,將有利於連鎖交易的延伸,同時也帶動了交易人彼 此之間的互動、互信;為了避免消費者過於對非特定對 象的傳播,以防止訊息氾濫,使用者可以選擇加入交易 互信的社交群組,由系統記錄彼此互相跟隨消費的紀錄 ,當彼此互相各自完成一次跟隨交易,即各自給予信用 評等加分,若有一方失約,則給予減分評等,藉此揭示 使用者互助交易的信用,促使網路群組中的使用者彼此 互相跟隨消費以達到擴大消費、循環消費、與連鎖交易 之目的。 然而,價格在商品銷售的促進中只是其中一項要素,另 一個不容忽視的因素是產品内容、或是使用者的推薦。 因此,消費者對於購買人的評論、商品被推薦的評論, 都是促成交易的關鍵因素。但是,傳統的作法想誘發消 費者為商品積極參與評論、傳播卻是狼困難。其主要的 解決辦法是盡量不要改變消黄者原來的消費習慣,並盡 量簡化其評論與傳播的作業程序。因此,本發明在另一 具體實施例中,其中一種促使交易產生連動有效傳播的 電腦程式,便因此發明,其主要是利用了電腦自動化處 理、智能判斷的特性,使消費與有效傳播成為一合併動 作,意即使消費、評論、傳播縮減在一個動作環節中完 成,在此簡稱為「輕鬆推(Easy Push)」。意即當交 易按鈕被觸發的同時,自動同步產生個性化的評論,並 自動推送至已經設定好的網頁、或程式載體,使達成簡 100104934 表單編號A0101 第6頁/共18頁 1002008511-0 201234299 Ο201234299 VI. Description of the Invention: [Technical Field of the Invention] Electric Engraving Program (10) 01] The present invention provides a method system for causing a chain transaction. [Prior Art] [〇〇〇2] As the Internet has gradually become an important medium for information dissemination and data six easy channels, the channel has created many innovations and commodity exchanges. Consumers want to buy cheaper products. For the knowledge of the practice of the market, the Internet search, another wonderful beta & contains the call to find out whether there is a Teng Teng activity. In the network structure, the network is the opportunity to buy more people together can be cheaper, in the 'consumption of the first move to share the spread, or spread and then buy collectively: β quality and then say easy The traditional practice is that suppliers must advertise and increase the number of transactions through the means of various sales and activities. Another method is to increase the cost of the purchase according to the number of purchases. The increase is the node that spreads the human propaganda. The meaning of the _Dianjin, which is the meaning of consumption, is the meaning of sales promotion: not chess but not SUMMARY OF THE INVENTION [0003] In the conventional practice, although the consumption behavior and the communication behavior are the same as the individual, but still regarded as separate behaviors, and in the existing practice, the preferential treatment is often limited to between the selling price and the cost. The so-called bonus feedback is also limited by the number of transactions that individuals directly play, so that consumers must play the role of promoters, greatly reducing the will of the majority. In view of the fact that the present invention provides a method, a computer program, and a system for causing a chain transaction to create a fusion of consumption and communication, creating a 100104934 form number Α 0101 page 3 / a total of 18 pages 1002008511-0 201234299 a mutual aid consumption Mode and mutual communication mode to promote the proliferation and circulation of transactions. In this regard, it can be referred to as mutual help consumption and sharing shopping 'Soc i a 1 Shopping'. This approach is used in a variety of embodiments, including physical commodity ordering, virtual goods ordering, digital content subscriptions, service subscriptions or subscriptions, commercial behavior donations, and non-commercial behavioral donations. In fact, there are two important factors for consumers to buy cheaper goods. One is to price, but it must solve the problem of the scale of sales when new products are not available for forecasting. The second is to obtain special feedback from suppliers. However, it is necessary to solve the problem of how to specifically measure the contribution of the consumer. In a specific embodiment, the present invention includes a method for causing a chain transaction and a computer program for causing the transaction to be effectively transmitted, which can effectively solve the above two items. problem. It must be understood that the present invention can be implemented in a variety of ways, such as a program, a device, a system, a computer, and a device or method on a readable medium. Several innovative embodiments of the invention are described below. The aspects of the invention will be more apparent from the following detailed description of the accompanying drawings. The important structure of the present invention is illustrated in the first figure, and the method and the steps of a specific embodiment thereof are included for accepting the product information transmitted by the 101 e-commerce database, and converting the bonus distribution model parameters to the profit of the product. Redistribution, so that the discount of each commodity can exceed the space of its own profit, here called 102 commercial incentive conversion device; 103 transaction content value-added transfer control for combining transaction, personalized automatic comment, automatic communication multi-functional integration Device; 1 0 4 transaction page for information release, accepting transactions, sharing and dissemination. 100104934 Form No. A0101 Page 4 of 18 1002008511-0 201234299 In the second figure, a method for causing a chain transaction in the present invention is illustrated, the principles and steps of which include: 201 Product Information Manager' A commercial incentive information with bonus feedback, and provides corresponding recommendation comment keywords for the product for use in smart commenting; on the other hand, when the product information is re-adjusted, it is loaded by the 202 bonus distribution molding selector. The pre-stored bonus allocation parameter setting 'or customize its parameter management to generate reasonable bonus feedback configuration and release; on the other hand, the '203 bonus manager will initiate the management of the product's profit feedback settlement and subsequent payment. Then the step will transfer the 204 transaction manager to take over the entire transaction control, so that the consumer can take a separate transaction number for each transaction, and generate an independent transaction page belonging to the transaction and the transaction. The address identifier, that is, the 104 transaction webpage, the address identifier further includes the product identification code or the code, the user identifier, the transaction serial number 'to be delivered 205 the tracking manager, and the appropriate reference_station traffic management technology After the chain transaction is generated, 'the transaction relationship, the follow-up transaction, the comment status, the communication status, the reading stream system: the status of the measurement, the situation of the attention, the rewards, the reminder of the transaction, and the corresponding interaction with the website; After the shackle transaction, one person starts to initiate the transaction that the consumer can only complete the transaction on the transaction page, so the relationship between the upper-level transaction page and the lower-level transaction page is formed. In order to follow the transaction 'upper class trading page, you can get a fixed proportion of the transaction back to the library'. With limit the number of transactions, which can be traced back up the benefit of the class restrictions can also be set by administrator, so several bonus distribution model can be laid for the benefit of the bonus will be set using simple parameters. As shown in the third figure, one of the 301 bonus distribution models, one of the 302 bonus distribution moldings, one of the 303 bonus distribution models, etc. 'This figure 100104934 Form No. A0101 Page 5 of 18 1002008511-0 201234299 is used for illustration The order of transactions and their dependencies. In another embodiment, the administrator has a limit on the number of follow-up transactions for each transaction web page node, and the follow-up transaction automatically accepts the guidance, and the transfer to the transaction node that needs to be followed will facilitate the extension of the chain transaction, and also drive Traders interact with each other and trust each other; in order to prevent consumers from spreading too much to non-specific objects, to prevent the spread of messages, users can choose to join the social group of mutual trust, and the system records the records of each other's consumption. When each other completes a follow-up transaction with each other, that is, each credit rating is given, if one party loses the contract, the credit rating is given, thereby revealing the credit of the user mutual transaction, and prompting the users in the network group to each other. Follow each other's consumption to achieve the purpose of expanding consumption, recycling consumption, and chain transactions. However, price is only one of the factors in the promotion of merchandise sales. Another factor that cannot be ignored is the product content or the user's recommendation. Therefore, consumers' comments on buyers and comments on products are the key factors that drive transactions. However, the traditional practice is to make it difficult for consumers to actively participate in the comments and dissemination of goods for the commodity. The main solution is to try not to change the original consumption habits of the yellow-eliminator, and to simplify the process of commenting and disseminating it as much as possible. Therefore, in another specific embodiment of the present invention, a computer program for causing a transaction to generate an effective communication is effectively invented, which mainly utilizes the characteristics of computer automatic processing and intelligent judgment, so that consumption and effective communication become a merger. Action, even if consumption, comment, and communication reduction are completed in an action session, it is referred to herein as "Easy Push." That is, when the transaction button is triggered, the automatic synchronization generates a personalized comment, and automatically pushes to the already set webpage, or program carrier, so that the implementation of Jane 100104934 Form No. A0101 Page 6 / 18 pages 1002008511-0 201234299 Ο

[0004] 100104934 單、便利並有意義的傳播。第四圖中即例示了圖400智能 評論管理器的方法與步驟:當交易按鈕被啟動時,將由 204交易管理器同步啟動401自動評論器,其功能在於將 商品資訊中的商品推薦評論關鍵詞、個人評論關鍵詞偏 好設定與402評論管理模組中的歷史評論關鍵詞進行匹配 統計,並依照類別及使用者的偏好排序,提供組合的選 擇,並將其儲存於403評論關鍵詞資料庫;另由401自動 評論器依照商品屬性類別,自動產生一組預設的個性化 評論,只要確定,就可以完成自動評論,使用者也可以 選擇其他組合評論或自定義評論;最後,再提取上述内 容交由404傳播管理器完成再轉送至其他多種媒體,實現 了交易、評論、傳播在一個動作環節中完成β大大改善 了重複商品訊息散播的弊端,也確保了傳播訊息的有效 性與價值性。另外,為了讓商品的檢索、推薦可以更有 效、方便,405智能評論索引管理器也對403評論關鍵詞 資料庫做了良好的延伸應用,其針對個別使用者的評論 做統計、不同的交易類別做評論的統計、個別商品做評 論的統計,並綜合所有使用者的評論做統計,使產生針 對不同類型使用者的檢索指南、使用指南、購買建議指 南、產品使用評論搜索、熱門產品排行、熱門評論檢索 、熱門評論關鍵詞排行擴增其用途,以促進再交易的循 環。 【實施方式】 本發明係為方法與電腦程式的組合,不受限於裝置設備 的限制,適用於多種應用實施例,僅以第五圖做為範例 說明,例如,由於雲端技術的進步,本發明亦非一成不 表單編號Α0101 第7頁/共18頁 1002008511-0 201234299 變的由一伺服器、網站組成,在另一實施例中,可將本 發明及相應的資訊、程式碼、資料庫存在於雲端(C1 oud Computing)以IaaS、PaaS、SaaS的單一或多組合的設 施中,其所產生的104交易網頁,可以承載於具有Micro Blog功能的一SNS社群網站,使成為整個存取、運作的核 心平台,提供相應的操作介面與相應的存取功能。另外 ,為使每一交易網頁可以成為可攜的媒體,其形式可以 以頁框(1?犷31116)、或閱讀器'(1^8、人1:0111協定)、應 用程式話介面(API, Application Programming Interface)、或其他習知技術,喪入於習知之504SNS 社群網站(SNS,Social Networking Services)或 網站,使可以達到資訊傳播、或替代1 04交易網頁的功能 ,此方法,可以藉著公眾網路的高人氣流量與網路資源 ,快速發展;另外,因應越來越多的SNS社交網站普及, 促使了具備管理個人多個SNS社交網站的501社交通訊程 式、或瀏覽器將跟著普及,因此,使用者亦可透過載入 於個人電腦或移動裝置上的社交通訊程式,直接存取資 訊,並同時管理傳播與社交關係的維護,進而達到參與 連鎖交易的目的;同時,因應智慧型移動裝置的普及, 有越來越多因應 iOS、Android OS、Symbian 0S、 webOS、Windows Phone OS開發的502移動應用程式, 可以下載到503移動終端設備,進行104交易網頁可以執 行的工作;在實施例中,404傳播管理器亦可以生成被追 隨交易資訊的505交易程式,使用者可以506移動終端設 備載入,並傳送給一欲追隨交易的對象508移動終端設備 ,使隨之載入追隨交易的圖507交易程式,當連線時,將 100104934 表單編號A0101 第8頁/共18頁 1002008511-0 201234299 交易的資訊再同步到1 〇 4交易網頁,繼續下一個循環β 另有關於本發明的應用,另有一實施例包括,在社交網 路網站中,用於祝福與虛擬禮物或實體禮物的綁定的商 業模式,使用者可以善用自動評論、傳播的功能,讓個 性化祝福與禮物銷售產生連鎖性的擴散;另有一實施例 包括’用於社交網路中之活動號召,使用者如對於該活 動有所響應’按下互動按鈕後,自動對該活動產生對應 之個性化的活動評論,使用這樣的功能最大的好處,就 是可以很快' 很容易的對活動的評論做出統計與分析; Ο 另有一實施例包括’當使用者對廣告傳播之文章產生興 趣’可按下灯閱或啟動互動按鈕,以。自評論的原理, 直接對該廣告文章做出調查邳覆:、活動回覆::,同時,可 以針對不同的互動按鈕設計不同的評論腳本,使完成個 性化評論或個性化回覆,然後,同時進狞並自動分享傳 播’於此’可以併入獎金制度,以產生連鎖性的傳播, 同時也激活了個性化、杜交化之廣告傳播,亦即屬於互 動式的病毒式行銷;綜上所述,評論可以針對不同的實[0004] 100104934 Single, convenient and meaningful communication. In the fourth figure, the method and the step of the smart review manager of FIG. 400 are illustrated: when the transaction button is activated, the 401 automatic reviewer is started by the 204 transaction manager, and the function is to recommend the comment keyword of the product in the product information. The personal comment keyword preference setting and the historical comment keyword in the 402 comment management module are matched and counted, and are sorted according to the category and the user's preference, and the combined selection is provided and stored in the 403 comment keyword database; In addition, the 401 automatic commentator automatically generates a set of preset personalized comments according to the product attribute category, and if it is determined, the automatic comment can be completed, and the user can also select other combined comments or custom comments; finally, extract the above content. The transfer is completed by the 404 Propagation Manager and then transferred to other media. The transaction, comment, and dissemination are completed in an action phase. β greatly improves the drawbacks of repeated product information dissemination, and ensures the validity and value of the dissemination message. In addition, in order to make the retrieval and recommendation of goods more effective and convenient, the 405 intelligent comment index manager also makes a good extension application to the 403 comment keyword database, which makes statistics and different transaction categories for individual user comments. Make statistics on comments, statistics on individual products, and aggregate statistics from all users to generate search guides, usage guides, purchase suggestion guides, product usage review searches, popular product rankings, and popular searches for different types of users. Comment retrieval, popular comment keyword rankings augment its use to promote the cycle of re-transactions. [Embodiment] The present invention is a combination of a method and a computer program, and is not limited to the device device, and is applicable to various application embodiments, and only the fifth figure is taken as an example, for example, due to advances in cloud technology, The invention is not a form number Α0101 page 7 / a total of 18 pages 1002008511-0 201234299 is composed of a server, a website, in another embodiment, the invention and corresponding information, code, data Inventory in the cloud (C1 oud Computing) in a single or multiple combination of IaaS, PaaS, SaaS facilities, the resulting 104 transaction pages, can be carried on an SNS community website with Micro Blog function, making the entire access The core platform of operation, providing the corresponding operation interface and corresponding access functions. In addition, in order to make each transaction webpage become portable media, the form can be in the form of a page frame (1?犷31116), or a reader '(1^8, person 1:0111 agreement), an application interface (API) , Application Programming Interface), or other conventional technologies, which are immersed in the familiar 504SNS Social Networking Service (SNS) or website, so that the function of information dissemination or replacement of the 04 04 transaction page can be achieved. Rapid development through the high popularity of public networks and Internet resources; in addition, in response to the increasing popularity of SNS social networking sites, 501 social communication programs or browsers that manage multiple SNS social networking sites are promoted. With the popularity, users can also directly access information through social communication programs loaded on personal computers or mobile devices, and at the same time manage the maintenance of communication and social relationships, thereby achieving the purpose of participating in chain transactions; The popularity of smart mobile devices, more and more 502 mobile applications developed in response to iOS, Android OS, Symbian 0S, webOS, Windows Phone OS The program can be downloaded to the 503 mobile terminal device to perform work that can be performed on the 104 transaction webpage; in an embodiment, the 404 propagation manager can also generate a 505 transaction program that follows the transaction information, and the user can load 506 the mobile terminal device. And transmitted to an object 508 mobile terminal device that wants to follow the transaction, so that the transaction program of Figure 507 following the transaction is loaded, and when connected, 100104934 Form No. A0101 Page 8 / Total 18 Page 1002008511-0 201234299 The information is resynchronized to the 1 交易 4 transaction web page, continuing to the next cycle β. Further to the application of the present invention, another embodiment includes, in a social networking website, a business for blessing a binding with a virtual gift or a physical gift. Mode, the user can make good use of the function of automatic commenting and dissemination, so that the personalized blessing and the gift sales have a chain spread; another embodiment includes 'for the activity call in the social network, if the user has In response to 'press the interactive button, automatically generate corresponding personalized event comments for the event, using such a function The big advantage is that you can quickly and easily make statistics and analysis of the comments on the activity; Ο Another example includes 'when the user is interested in the article about the advertisement,' you can press the light to read or activate the interactive button. To. The principle of self-comment, directly investigate the advertising article:, the activity reply::, at the same time, can design different comment scripts for different interactive buttons, so that personalized comments or personalized responses can be completed, and then simultaneously狞 and automatically share the communication 'this' can be incorporated into the bonus system to create a chain of communication, and also activate the personalized, cross-over advertising, that is, interactive viral marketing; , comments can be targeted at different realities

施例而有不同的描述用語,在其他實施例的用途另包括 ’購物曰諸、商品的使用曰誌、產品日記、趙驗日記、 買家日記、購買心得、樂活日誌、舒活日記、愛心日記 有機生/舌徤康日記、美食體驗,上述的日記、日諸 亦可以換為週記、賴,其對於交㈣促進有相當的重 要性。 100104934 因此,本發明並非—種單—形式的表現,雖然前述之發 明已為了清楚瞭解的目的而詳細地描述,將可瞭解到在 附屬申請專利範圍的㈣内可以實施某麵變及修正。 表單編號Α0101 第9頁/共18頁 1002008511-0 201234299 因此,這些具體實施例應視為例示性而非限制性,且本 發明並不限於此處所提出的細節,而可在附屬申請專利 範圍之範缚及同等者之内進行修正。 【圖式簡單說明】 [0005] 本發明可藉由以下配合附屬圖面之詳細說明而立即瞭解 。為了便於本說明,類似的參考編號代表類似的結構元 件。 第一圖描述本發明一具體實施例中使產生連鎖交易方法 的重要構成, 第二圖顯示在一具體實施例中,使產生連鎖交易的商業 激勵資訊轉化方法的流程圖; 第三圖顯示根據本發明一具體實施例中,獎金分配模型 之範例; 第四圖顯示在一具體實施例中,使產生連鎖交易的交易 内容加值、轉送及控制之方法的流程圖; 第五圖描述在一具體實施例中,使用者存取本發明可使 用的媒體、方法與網路環境; 【主要元件符號說明】 [0006] 圖101 ···電子商務資料庫 圖102 ..·商業激勵轉化裝置 圖103· ··交易内容加值轉送控制裝置 圖1 0 4 ·..交易網頁 圖201 ...商品資訊管理器 圖202 ···獎金分配模型選擇器 圖203 · ·.獎金管理器 100104934 表單編號A0101 第10頁/共18頁 1002008511-0 201234299 Ο 圖204 圖205 圖301 圖302 圖303 圖401 圖402 圖403 圖404 圖405 圖501 圖502 圖503 圖504 圖505 圖506 圖507 圖508 交易管理器 追蹤管理器 獎金分配模型 獎金分配模型 獎金分配模型 自動評論器 評論管理模組 評論關鍵詞資料庫 傳播管理器 智能評論索引管理器 社交通訊程式 移動應用程式 移動終端設備 社群網站 交易程式 移動終端設備i •交易程式 •移動終端設備There are different description terms for the examples, and the use of other embodiments includes 'shopping, product use, product diary, Zhao diary, buyer diary, purchase experience, music log, Shu Huo diary, Love Diary Organics / Tongji Kang Diary, food experience, the above diary, Japanese can also be changed to Zhou Ji, Lai, which is of considerable importance to the promotion of (4). Therefore, the present invention is not to be construed as a singular or a singular embodiment, and it is understood that the invention may be modified and modified within the scope of the appended claims. Form No. 1010101 Page 9 of 18 1002008511-0 201234299 Therefore, the specific embodiments are to be considered as illustrative and not restrictive, and the invention is not limited to the details set forth herein. Amendments within Fan Bian and the equivalent. BRIEF DESCRIPTION OF THE DRAWINGS [0005] The present invention can be immediately understood by the following detailed description of the accompanying drawings. For the purposes of this description, like reference numerals refer to like structural elements. The first figure depicts an important component of a method for generating a chain transaction in a specific embodiment of the present invention, and the second figure shows a flow chart of a method for converting a commercial incentive information for generating a chain transaction in a specific embodiment; An example of a bonus distribution model in a specific embodiment of the present invention; the fourth figure shows a flow chart of a method for adding, transferring, and controlling the transaction content of a chain transaction in a specific embodiment; In a specific embodiment, the user accesses the media, method and network environment that can be used in the present invention; [Description of main component symbols] [0006] FIG. 101 ···E-commerce database map 102..·Commercial incentive conversion device diagram 103···Transaction content value-added transfer control device Fig. 1 0 4 ·.. Transaction webpage map 201 ... merchandise information manager graph 202 ··· bonus distribution model selector 203 · · bonus manager 100104934 form number A0101 Page 10 of 18 1002008511-0 201234299 Ο Figure 204 Figure 205 Figure 301 Figure 302 Figure 303 Figure 401 Figure 402 Figure 403 Figure 404 Figure 501 Figure 502 Figure 503 Figure 504 Figure 505 Figure 5 06 Figure 507 Figure 508 Transaction Manager Tracking Manager Bonus Allocation Model Bonus Allocation Model Bonus Allocation Model Auto Commentator Comment Management Module Comment Keyword Library Propagation Manager Smart Review Index Manager Social Communication Program Mobile App Mobile Terminal Equipment Group website trading program mobile terminal device i • trading program • mobile terminal device

1002008511-0 100104934 表單編號A0101 第11頁/共18頁1002008511-0 100104934 Form No. A0101 Page 11 of 18

Claims (1)

201234299 七、申請專利範圍: 1 種促使產生連鎖交易的方法,該方法包括:接收來自於 資料庫的商品資訊,將其利潤的一部分,做為傳播交易的 獎金分配,其參數設定為一獎金分配模型,以此做為一商 業激勵活動發起連鎖交易;每一次交易成功皆取得—唯一 父易序號並產生相應的交易網頁,用於計算獎金與傳播的 節點;交易網頁關聯於社交網路,用於傳播交易;每一次 父易皆必須經由既存的交易序號發生,但其有交易次數的 限制’當某節點傳播發生作用但已達交易次數限制時交 易改由其他節點交易序號完成交易,用於產生互㈣ 關係。 ,-.'卜.. 2 .如申請專利範圍第丄項,其中獎金分配的方法另包括,針 對每-個商業激勵活動,可以設定當交易發生時,應該給 予上層交易節點的回饋金額,及可以設定往上追湖的階層 限制;回饋金額比例、回镇階層、交易次數限制獎金發 放的條件給予不同的參數,即產生不同的獎金分配模型; 每一商業激勵活動皆远配一組獎金分配參數。 3 .如申請專利範圍第1項,其中交易網頁關聯社交網路的方 法另包括’藉由與其他網站的應用程式化介面(Αρι)整 合,使一部分資訊可以同步分享的方法。 4 .如申清專利範圍第!項,其中交易網頁關聯社交網路的方 法另包括’其他網頁以頁框、R s s閱讀器、A t 〇 m閱讀器或 XML協定存取,使成為其網頁中的—部分内容的方法。 5 .如申請專利範圍第2項,其中交易網頁關聯社交網路的方 法另〇括爿用具備社交通訊的程式以頁框、脱閱讀器 100104934 表單編號A0101 第12頁/共18頁 1002008511-0 201234299 、Atom閱讀器或xml協定存取’使成為可以達到交易與傳 播交易目的方法。 6 .如申請專利範圍第1項,其中交易網頁關聯社交網路的方 法另包括,以複數程式存取資訊,使載入於智慧型手機、 電子書、移動裝置中,藉以達到交易與傳播交易目的方法 7 .如申請專利範圍第1項,其中交易的方法另包括’每一個 交易節點不設定交易次數的限制》 8.—種促使交易產生連動有效傳播的電腦程式,其包括,當 交易按鈕觸發的同時,由商品推薦評論關鍵詞、個人評論 關鍵詞偏好設定與歷史評論關鍵詞中,匹配統計後產生最 適合的評論組合排序提供使用者選擇·,使用者可使用預設 選項直接確定產生自動評論,也可以由其中選項再做自定 義;在完成自動評論或評論的同時,自動將商品資訊、交 易資訊與評論資訊直接發佈於所關聯的姻站與預先設定好 預計發佈通知的對象〇 . 9 ·如申請專利範圍第8項,其自動評論的應用另包括,促使 廣告產生連鎖傳播之用途,意即1 當使用者對廣告傳播之文 章產生興趣,可以點擊對應按鈕使產生對應個性化評論, 有利於個性化傳播之目的。 10 .如申請專利範圍第8項,其自動評論的應用另包括,用於 社交網路中,使產生連鎖祝福之用途,意即當使用者點擊 對應按钮使產生對應個性化祝福,並利於個性化傳播之應 用0 100104934 11 . 如申請專利範圍第8項’其自動評論的應用另包括用於 社交網路巾之活動號召,並使產生連鎖響應之用途,意即 表單編號A0101 第13頁/共18頁 1002008511-0 201234299 當使用者對某活動點擊對應互動按鈕後,使產生對應個性 化的活動評論’並有利於活動響應的調查統計。 1 2 ·如申請專利範圍第8項,其中評論的應用與用語另包括, 使用曰δ志、產品曰記、體驗曰記、買家日記、購買心得、 樂活日誌、舒活日記、愛心日記、有機生活、健康日記、 美食體驗,上述的日記、日誌亦可以換為週記、週誌。 13 .如申請專利範圍第8項,其歷史評論關鍵詞的來源另包括 "Τ以利用一 β平論關鍵詞資料庫,收集每一人、每一商品 、每一類商品的評論,依照使用者類別 '商品類別、常用 率所做的匹配’提供做為個人歷史評論關鍵詞的來源。 14 ‘一種促使產生連鎖交易的系統,該系統包含,一伺服器, 用於承載本系統的裝置;一實斛庫用於收集商品資訊、商 品附加資訊、獎金分配模型賢訊、商業激勵活動資訊、使 用者資訊、交易資訊、傳播目標位址資訊、交易條件資訊 、獎金分配條件資訊、獎金記錄;當商品資訊經過商業激 勵轉化,產生一交易網頁’啟動連鎖交易(如專利範圍第 1項),當交易按紐被與發時,啟動個性化評論自動產生 的機制(如專利範圍第9項 >,然後於完成交易的同時, 一方面產生一新的交易網頁,一方面將交易網頁的部分交 易資訊傳播至目標對象。 15 .如申請專利範圍第14項,其伺服器另包括,由雲端%“ (Software as aService) ' PaaS (Platform as a Service)配合所組成具備同等功能服務之系統。 16 ·如申請專利範圍第14項’其中交易網頁另包括,以社交網 站(Social Networking Services)的方式服務,其 中每一個使用者都擁有其各自的頁面,可以利用各自的頁 100104934 表單編號A0101 第14頁/共18頁 10020085U-0 201234299 面記錄相應的交易訊息,並藉此實現交易與傳播交易的目 的。 17 .如申請專利範圍第14項,其中交易網頁另包括,其運作的 載體不以單獨的網站呈現,而採用以應用程式開發介面( API)整合的方式,嵌入於其他的SNS社交網站(SNS, Social Networking Services),使成為一社交網站 中的功能模組。 18 .如申請專利範圍第14項,其連鎖交易的方法另包括,對於 彼此互相跟隨交易的使用者,即給予信用評等加分,如有 Q 一方未實現返還追隨交易,即給予未返還者減分,從使用 者的互信評等積分,可以促進擴大循環消費與傳播交易。 19.如申請專利範圍第14項,其目標對象另包括,可以透過預 載的應用程式存取傳播交易所發佈資訊的個人移動裝置。 20 .如申請專利範圍第14項,其實施應用另包括,實體商品之 訂購、虛擬商品之訂購、虛擬貨幣之購買、數位内容之訂 閱、服務之訂閱或訂購 '商業行為之捐贈、非商業行為之 捐贈。 〇 100104934 表單編號A0101 第15頁/共18頁 1002008511-0201234299 VII. Scope of application for patents: A method for promoting chain transactions. The method includes: receiving commodity information from the database, and using a part of its profit as a bonus distribution for the communication transaction, and setting the parameter as a bonus distribution. The model, as a business incentive activity to initiate a chain transaction; each transaction is successful - the only parent easy serial number and generate the corresponding transaction page, used to calculate the bonus and communication nodes; the transaction page is associated with the social network, with In the case of propagating transactions; each parental transaction must be carried out via the existing transaction serial number, but it has a limit on the number of transactions. 'When a node's propagation occurs but the number of transactions has reached the limit, the transaction is changed to the transaction number of the other node to complete the transaction. Generate mutual (four) relationships. , -. '卜.. 2 . If the scope of patent application is the third item, the method of bonus distribution includes, for each business incentive activity, the amount of feedback that should be given to the upper trading node when the transaction occurs, and It is possible to set the class limit for chasing the lake; the proportion of the feedback amount, the class of returning to the town, and the conditions for the number of transactions to limit the bonus is given different parameters, that is, different bonus distribution models are generated; each commercial incentive activity is far away with a set of bonus distribution. parameter. 3. For example, in the scope of patent application, the method for linking a social network to a transaction webpage includes the method of enabling a part of information to be shared by integrating with an application interface (其他ρι) of other websites. 4. If the scope of patent application is the first! The method in which the transaction web page is associated with the social network further includes a method of "other web pages being accessed by a page frame, a s s reader, an t 阅读 m reader, or an XML protocol, making it part of the content of the web page. 5. As for the second application of the patent scope, the method for linking the social network to the transaction webpage includes the use of a program with social communication, page frame, and the reader 100104934 Form No. A0101 Page 12 / 18 pages 1002008511-0 201234299, Atom reader or xml protocol access 'making it a way to achieve transaction and dissemination transactions. 6. As claimed in claim 1, the method for linking a social network to a transaction webpage further includes accessing information in a plurality of programs to be loaded into a smart phone, an e-book, or a mobile device, so as to achieve a transaction and a communication transaction. Purpose method 7. As claimed in claim 1, the method of transaction further includes 'there is no limit on the number of transactions per transaction node'. 8. A computer program that causes the transaction to generate effective linkage, including when the transaction button At the same time of triggering, the product recommendation comment keyword, the personal comment keyword preference setting and the historical comment keyword, the matching statistic generates the most suitable comment combination ordering to provide the user selection, and the user can directly determine the generated condition by using the preset option. Auto-comment, you can also customize it by the option; automatically complete the auto-comment or comment, and automatically post the product information, transaction information and comment information directly to the associated marriage station and the pre-set target of the expected release notification〇 9 · If the scope of patent application is item 8, the application of automatic commentary includes The use of chain propagation to produce advertising, which means 1 when the user interested in the dissemination of advertising articles, you can click on the corresponding button to generate the corresponding personalized comment, is conducive to the purpose of personalized communication. 10. If the scope of patent application is item 8, the application of the automatic comment also includes the use of the chain blessing in the social network, that is, when the user clicks the corresponding button to generate a corresponding personalized blessing, and is advantageous for the personality. Application of the dissemination 0 100104934 11 . As for the scope of patent application No. 8 'The application of the automatic comment also includes the call for the activity of the social network towel and the use of the chain response, ie the form number A0101 page 13 / A total of 18 pages 1002008511-0 201234299 When the user clicks the corresponding interactive button on an activity, the corresponding personalized event comment is generated and the survey statistics of the activity response are facilitated. 1 2 · If you apply for the 8th item of the patent scope, the application and terminology of the comment include, use 曰δ志, product 、, experience 曰 、, buyer diary, purchase experience, music log, Shu Hu di di di di di di di di di di di di di di di di di di , organic life, health diary, food experience, the above diary, log can also be changed to Zhou Ji, Zhou Zhi. 13. If the scope of patent application is 8th, the source of the historical comment keyword includes “quote” to collect comments on each person, each product, and each type of product, according to the user. The category 'commodity category, match made by common rate' provides a source for personal historical commentary keywords. 14 'A system for causing a chain transaction, the system comprising: a server for carrying the device of the system; a library for collecting product information, product additional information, bonus distribution model, commercial incentive activity information , user information, transaction information, communication target address information, trading condition information, bonus distribution condition information, bonus record; when the commodity information is transformed by commercial incentives, a transaction web page is generated to initiate chain transactions (such as patent scope item 1) When the transaction button is sent and issued, a mechanism for automatically generating personalized comments (such as patent scope item 9) is generated, and then a transaction page is completed, on the one hand, a new transaction page is generated, and on the other hand, the transaction page is Part of the transaction information is transmitted to the target audience. 15. If the patent application scope is 14th, the server also includes a system with the same functional service composed of "Software as aService" 'PaaS (Platform as a Service). 16 · If you apply for patent scope item 14 'where the transaction page is included, to social networking sites (Social Networking Services), where each user has their own page, can use the respective page 100104934 Form No. A0101 Page 14 / 18 pages 10020085U-0 201234299 to record the corresponding transaction information, and achieve this The purpose of trading and disseminating transactions. 17. If the patent application scope is 14th, the transaction webpage is also included, the carrier of its operation is not presented on a separate website, but is embedded in the application development interface (API). Other SNS social networking sites (SNS, Social Networking Services) make it a functional module in a social networking site. 18. As for patent application scope 14, the method of chain trading includes, for users who follow each other's transactions. , that is, give credit rating and other points, if there is a Q party that does not realize the return of follow-up transactions, that is, give the non-returners a reduction point, from the user's mutual trust rating points, can promote the expansion of circular consumption and communication transactions. The scope of item 14, the target object also includes access to the propagation transaction through the preloaded application Personal mobile device that publishes information. 20. If the patent application scope is 14, the implementation of the application includes, the ordering of physical goods, the ordering of virtual goods, the purchase of virtual currency, the subscription of digital content, the subscription of service or the ordering Donation of behavior, donation of non-commercial behavior. 〇100104934 Form No. A0101 Page 15 of 181002008511-0
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